https://www.newbelgium.com/siteassets/press/ftrestage_pressrelease.pdf
#CoSo #Beer question of the day.
Carrying over a discussion going on elsewhere, we are asking this - rebranding.
#NewBelgiumBrewing announced they updated the look the recipe of their icon Fat Tire Amber Ale.
Left is the updated look and right is the old look.
The question is, would you still drink it knowing it's not the same recipe? And what about the look of the new label?
@kohoso Hard to say, we've not tried the updated recipe.
But we are old enough to recall what happened when Coke updated their recipe in the '80s.
Let's just say there was a period where we were drinking something other than "New Coke" and it wasn't Diet Coke.
@beer you added “Colorado” but took away the mountain? The new color scheme is dull. The tires don’t look all that fat. New recipe goes with older style bike? Seems backwards.
Overall, the new label doesn’t feel intentional. Would I drink it? Maybe- I don’t make those decisions based on labels.
@MookyTroubadour An honest answer!
Also, bonus points for breaking down the subjects in the labels.
We benefit from being kinetic in our beer choices. Which is why we are "eh" on the updates.
Mind you, it's been a while since we last had a Fat Tire and not because we've moved past ambers.
There are just too many options where we live!
@beer What?!?!?! I thought the folks running New Belgium had more sense than this. Doesn't anybody there remember New Coke?