Good advertisement.

“… 100,000 feet above the Earth’s surface, the travel brand took its reputation for durability to new heights by dropping the Proxis Global Carry-on Spinner, Samsonite's lightest and toughest suitcase to date, 130,000 feet, letting it crash back down to Earth to see if it could withstand the fall. Spoiler alert: It did. And lucky for us, it was all caught on video.“

Space. The final frontier.

https://www.travelandleisure.com/samsonite-proxis-suitcase-sent-into-space-8733201