My social media break for a couple of months was a great reset for me. It was my most productive period for making art in recent history. But at the end of the day I still need to share my work with the world and that is limited without the social media channel. I have decided to put all of my energy into Reddit and Counter Social as these have yielded the best results for getting my message out. I think, non-coincidentally, these are generally the most positive communities in internet land.
Part of getting your message out is defining your brand and determine your market positioning. This has been a challenge because I do so many different things, but the thought experiment yielded this blog post: https://damienkanerigden.com/blog/f/market-positioning #art #cosoart
It's tough for a lot of artists, I think. I'm wrestling with it too, and for many of the same reasons.
Advice I got was to think of a specific person you want to reach, and to tailor your message to that person. Once you feel you have really reached an audience of that type of person, only then move on to the next audience type you want to reach.
I haven't yet really tried it because I need define my offerings, but it's easier to aim at someone specific than "everyone."
@misterfive it’s definitely tough because each of my different projects may appeal to different sorts of people. Want a cryptographic thriller? Check out my Bell’s Codex books. Want a thriller/horror story, read Beast & Man. Want some alternative Hip-Hop in weird time signatures, check out my music. Only interested in my visual art? The three different visual media I work in may appeal to different people. I just post about projects and hope people check out my website which explains everything.
@misterfive I agree there is a risk of spreading yourself thin, but is it not worth promoting everything to different groups that may be interested if I don’t know what project to focus on promoting? I do think all of my work has value. I don’t take potential popularity or commercial viability into account when I choose a project, so I don’t know what is most likely to resonate with people.
(But if you can tap me into a puzzle solving community, I am all ears!)
@misterfive the books are focused around a large, solvable cryptographic puzzle. The main novel has clues and the companion book is encrypted in a novel alphabet and method of encryption I developed. There are additional smaller puzzles throughout the book too.
Bell's Codex https://a.co/d/cAVTgBl
my magnum opus (Bell's Codex) https://a.co/d/ev8odUm
@BipolarArtist
Yeah, I am much the same in my interest diversity. Pick the thing you want to promote the most, and start there. (And if your cryptographic thriller has puzzles to solve, I know the communities you want to be looking for. There is a HUGE puzzle hunt community that would eat that sort of thing right up.)
The idea is, apparently, not to convince people that they want what you have, but to find the people who ALREADY want what you have. That was a big paradigm shift for me.