@BenA
Eva was loved because she played the part. Whether there was any truth in it at all is debatable, but for sure a political wife has to be doing it for her husband's career to act beloved 24/7.
Melania could have "Been Best," it they had chosen to do so. But then she would have eclipsed Trump, and he would have had to fire her. She supported her husband's career by telling his enemies to fuck off with that jacket.
@AlphaCentauri
There's the added factor that Eva was widely loved by the Argentinians whereas Melania is just a common whore with a superior attitude.
"I don't really care, do you?"