Forming a theory that sunk-cost fallacy applies to emotional as well as financial investment.
Latest example would be Andrew Tate stans who are claiming he was framed and throwing out every "whatabout" and conspiratorial jibe they can to distract from his actions.
I'm positive that's why the Qult is continuing on this path even though nothing has come true.
They've lost their families, friends, jobs, significant others, some even went to jail bc of 1/6, yet they can't let it go. Because that means they have to admit that *they're* the ones who caused all this pain. 6 years in and they've lost the happy lives they once led. That sunk cost fallacy is a bitch.
@ExecutiveFunction404 And the bitterness often causes them to dig in their heels even more. Negative feedback loop.
Frightening to think of how far they'll go just to validate their various mental hiccups.