𝘋𝘦𝘴𝘱𝘪𝘵𝘦 𝘣𝘦𝘪𝘯𝘨 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘱𝘭𝘦𝘢𝘴𝘪𝘯𝘨, 𝘰𝘶𝘳 𝘴𝘶𝘳𝘷𝘦𝘺 𝘩𝘢𝘴 𝘧𝘰𝘶𝘯𝘥 𝘵𝘩𝘢𝘵 𝘮𝘰𝘴𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘶𝘯𝘢𝘣𝘭𝘦 𝘵𝘰 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦 𝘵𝘩𝘦 𝘭𝘦𝘵𝘵𝘦𝘳𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘸 𝘒𝘐𝘈 𝘭𝘰𝘨𝘰.

Nearly two years after the new logo has been in circulation, just 56% of the 1,062 survey participants nailed it, while 44% could not correctly identify the letters. 26% of respondents guessed it says "KN"—which results in roughly 30,000 online searches for "KN car" a month.

https://rerev.com/articles/new-kia-logo-survey/

As a retired graphic designer, I appreciate the attempt. 😂