Who are the accounts that can hurt Twitter the most? I'd argue it's not going to be celebrities unless the celebrities leave Twitter loudly and promise to engage more on a new platform.

I think Heather Cox Richardson, who engages daily and shares useful content AND has the largest substack following in the world (last I knew) would be a massive hit.

Who else? Orgs like CNN sure, but people?

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@philipcardella I think more in terms of communities. For example, no one pro leaving would make a dent but if the community relocated en masse somewhere else there would be a great disturbance in the force. And it isn't even that influential a community compared to others there.

I'd LOVE to see a critical mass of IT Security folks here.

@tdotrob I hadn't thought of it that way but you make a very good point--and I think you're right. I'd like to see that too.

@philipcardella The flip side is if a community of practice leaves, the vendors in that ecosystem would follow, both with their direct engagement and their ad money. For example, is a small community of IT specialists and a large portion of that community is on the birdsite. If they left, IBM and about a dozen vendors participating there would follow. (Not all of IBM's engagement & dollars of course, but most of those other vendors are single-purpose.)

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