how does one figure profit vs cost on something like a box of Cheerios?

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@redenigma It is a difficult equation because there are so many moving parts to this.

The costs and the profits are spread out over a huge product line up for companies of this nature. It all gets figured out in balance sheets on a fiscal year basis.

This is part of the reason why it's so difficult to hold corporations to account -- we have no concept of the actual value of anything, and the realities are (intentionally) shrouded in layers of mystery.

It is a *really* good question, though!

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