Engaging with story is an imaginative & creative experience.

While propaganda (or spin) has a discernible effect, we don't just passively receive stories.

We filter.
We evaluate.
We curate.

Cultural stories provide a powerful spark for shared understanding. But this is not linear or predictable -- how we interpret and internalise stories is a uniquely individual phenomenon.

Developing a keen appreciation for stories is at least equally as important to our culture as telling stories is.