Good read.
The MAGA Abuse of the English Language
https://www.forkingpaths.co/p/maga-corruptions-of-the-english-language
it helps explain why people interpret the same information differently and why certain political messages resonate more effectively with different groups.
Movements that recognize and strategically use schemas are more likely to succeed in influencing public opinion and achieving their political goals.
@rpardee
"We often process information using schemas, a key concept within psychology, neuroscience, and cognition. Understanding how they work is crucial for making sense of modern politics. The political brain is a brain defined by schemas. Political movements that understand that fact will usually beat those that don’t…"
Hope that is built into the strategy