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Another Advertising Giant Distances Itself From Twitter
Omnicom, representing mega-corps like Apple, Pepsi, and McDonalds, sent a memo advising against partnerships with Twitter, citing “continued brand safety concerns” like verified imposter accounts and the recent departure of Twitter’s trust and safety teams. “Evidence that the risk to our clients’ brand safety has risen sharply to a level most would find unacceptable,” the internal document reads.