So what do college basketball coaches say now when they recruit a high school player? “Hey, if you don’t like it after the first (or second, or third) year, you can always transfer to another school?”

There are multiple reasons for players entering the transfer portal: Not enough playing time, the coach left, better NIL prospects elsewhere, etc. The problem is, we have made it too easy to jump ship. And the result is an army of journeymen with no loyalty to a team. And thus, no loyal fan base.