When you consider buying a book on Amazon by an author you’re not familiar with but find glowing blurbs for it by famous authors that don’t even indicate they’ve read the book, be very skeptical. I just finished a book that had several praising blurbs by well-known authors. The book was so badly written that I wondered if an editor had been involved at all in its publication.

Rather than using these blurbs as a guide, read the reviews given by normal readers to get an idea of what to expect.

@johnldeboer You have to be careful with the "normal people" too. I run across tons of ads looking to pay for positive reviews from people with valid Amazon accounts. You can usually spot those too as they are more detailed and similar in sentiment but not normally 5 stars so they look more legit.

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@awnaves Yeah, you get some of those, though Amazon is getting better at spotting them. I prefer getting blurbs from respected book-review bloggers for my books, as they’re authentic and done for free.

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