Not the article where I expected to find this advice, but here we are.

“If you don’t cannibalize yourself, though, in tech, you’re doomed. Somebody else will do it. If you’re not constantly really rethinking what you’re doing and trying to adopt disruptive technologies—disruptive, that is, to yourself—you will be disrupted, and be gone.” https://www.invisionapp.com/inside-design/an-oral-history-of-the-aim-away-message-by-the-people-who-were-there/