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“There’s still a long way to go to get buyers back on X…What also has to happen is more tangible updates to the products, and not just lip service of ‘come back.’”—An advertising executive about why Elon Musk’s “Cannes charm offensive” fell flat adweek.com/media/musks-cannes-

@estherschindler

Formerly-Known-As has simply STOPPED growing in terms of active users.

That can't be good.

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