‘How do you reduce a national dish to a powder?’: the weird, secretive world of crisp flavours (by which they mean potato chips)
"I’ve sampled Hawaii-style Poké Bowl crisps in Hungary and chocolate-coated potato snacks in Finland; I have turned away from Sweet Mayo Cheese Pringles in South Korea. So why can you get lasagne flavour Lay’s in Thailand but not in Italy, home of the dish? Who figures out which country gets which crisps?"
https://www.theguardian.com/food/2023/dec/02/the-weird-secretive-world-of-crisp-flavours