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If you're trying to write something -- from a blog post to a corporate sales pitch -- it may help to keep this in mind. Most effective business cases have these seven sections in common:
1. Executive Summary
2. Problem Analysis
3. Solution Description
4. Market Information
5. Strategic Alignment
6. Risks and Assumptions
7. Idea Roadmap
https://faith-limsy.medium.com/7-steps-to-captivate-your-audience-through-storytelling-37fd0e96db58
@estherschindler
For those who think in pictures, a long time ago I made this artwork my lockscreen photo on my iPad. I’m sorry I can’t credit the original creator. I can’t even find the original photo but here is a screenshot….. not business oriented, but for general writing purposes.