"When the French government launched a smartphone app that gives 300 euros to every 18-year-old in the country for cultural purchases like books and music, or exhibition and performance tickets, most young people's impulse wasn't to buy Proust's greatest works or to line up and see Molière." What did they buy? Manga, and lots of it. https://www.nytimes.com/2021/07/28/arts/france-culture-pass.html