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"It may sound counterintuitive for a 74-year-old crooner whose songs include Too Drunk to Karaoke and Math Suks, but the branding bacchanalia puts Buffett at the cutting edge of so-called experiential marketing."
https://www.bloomberg.com/news/features/2021-06-09/jimmy-buffett-opens-370-million-margaritaville-in-new-york-city-s-times-square