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She’s spent her career grappling with ethereal questions like what precisely makes pear taste like pear, so as to infuse a cookie or an ice cream with it, and with nitty-gritty issues like how to take a shake built for its micronutrients and make it palatable. https://www.bbc.com/future/article/20210602-a-day-in-the-life-of-a-flavour-inventor