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The popularity of theater-going has been in decline for close to 20 years. This year, per capita movie ticket sales in the United States and Canada are likely to fall below 3.45, nearly 35% less than in 2002 (or 1.75 fewer tickets per person per year). https://redef.com/original/the-absurdities-of-franchise-fatigue-and-sequelitis-or-what-is-happening-to-the-box-office