Background

Hawk tuah is an internet meme originating from a viral YouTube video posted in 2024, in which during a street interview(read what Hawk tuah means) 😂

https://en.wikipedia.org/wiki/Hawk_Tuah

Hailey is the name of the girl but proton posting that she said they things is wrong, misleading and just another example of companies trying to jump on a bandwagon, meme bandwagon, to be funny and totally getting it wrong in so many ways then having to explain themselves - enough already