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Has your Google Search experience changed for the worse? You may not be alone
new study by German researchers found that Google Search is plagued with SEO spam.
(report PDF) #Browsers #Google #DuckDuckGo #Bing
https://share.counter.social/s/589607
"SEO is a constant battle and we see repeated patterns of review spam entering and leaving the results as search engines and SEO engineers take turns adjusting their parameters," reads the report.
Despite Google, Bing, and DuckDuckGo taking down spam, the researchers stated this only results in "a temporary positive effect."
the report did show that Google results did improve "to some extent" between the start of the researchers' experiment and the end. Still, they found "an overall downwards trend in text quality in all three search engines." With the presence of AI-generated spam, this is only likely to get worse, the research warns.