@Oma_Trisha I'll chip in; it's all unnecessary if they switch to RFID.
Big change for the industry, will take time but it's headed that way IMO.

I have stickers with embedded RFID antennae. Teeny bit more expensive than a normal paper label, but the scanner for them is much cheaper and less complex than the laser scanners*. Can be read from a distance and the orientation is mostly irrelevant.

*those laser scanners are insanely cool and accordingly expensive.

https://www.controleng.com/articles/holographic-lens-lets-bar-code-reader-scan-in-any-direction/