From a reporter I admire -- Corey Johnson 🐥 @ CoreyGJohnson writing for ProPublica
Iconic Gun-Makers Gave Sensitive Customer Information to Political Operatives
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“The information was used to create psychological profiles of gun owners and assign scores to behavioral traits, such as neuroticism and agreeableness. The profiles helped Cambridge tailor the NSSF’s political messages to voters based on their personalities.
GunVote is in full swing this year, but it is unclear what role, if any, the database is playing in the election.”