🤣 There's definitely an audience that would be flattered by this appeal to elitism, but I just burst into laughter at this notification. (And no, I'm not humouring it. Notifications are now turned off.)
We are all smart *and* S-M-R-T in our own ways - but anyone who thinks that someone is "smarter" for reading stuff on Substack is the S-M-R-T-est of them all.
(That said, I'll have a free-to-read Substack up tonight. No pressure, smarty-pantses!)
👀 What are *you* reading, friends?
@MLClark I wonder what marketing person came up with that.
I wish I could find the interaction, but someone writing copy for a food product's social media account was dealing with a commenter who wanted to criticize their silly campaign, and the writer eventually broke the fourth wall to remind him that he was arguing with a silly product ad campaign, as repped by a 20-something intern with a useless degree. It was very funny and went viral.
Long story short: I doubt much thought went into the choice. In this economy?! 🙃
@MLClark I have a friend who makes a living free-lance copywriting, as I once did for Trek and B5 licensees. She gets incredible money thrown at her for projects without much thought behind them. It's a living.
I've seen the Peter Principle validated many times during my professional career. 🙄
@MLClark Re the "fourth wall," I found out years ago that my last employer used outside contract support to respond to social media reviews. It was never admitted, but I kinda suspect they might have been writing fake positive reviews to boost our scores.
It was certainly clear that management didn't care about legitimate criticism, just juicing the score.