'When Hurricanes Hit, Online Chatter Drowns Out Safety Messaging'

"The team’s research does suggest some ways that officials can maximize the chances of #safetymessages reaching a broad audience. Descriptive messaging about storms tends to outperform safety messages, for instance—so combining the two, and weaving public safety notifications or warnings into more descriptive social-media posts, might help to boost the reach of such messages."

https://www.stevens.edu/news/when-hurricanes-hit-online-chatter-drowns-out-safety-messaging