I think weather channel works for businesses. Every time a "storm" is supposed to happen the grocery store gets packed because ya know Snow in January in NYS is unheard of 🤷‍♀️ let alone they said only 6-7 inches which is pretty much a dusting! Then the snow wont be nearly as dramatic as they made it out to be and they'll be our bad. We'll try to be more accurate next time!