While many cars have likely debuted on November 19th throughout history, one particularly notable example is the Edsel. This ill-fated marque from Ford Motor Company was first introduced to the American public on November 19th, 1957.
Unfortunately, the Edsel's launch was met with a combination of bad timing and poor reception. The American economy was entering a recession, which severely impacted car sales, particularly in the mid-price range where the Edsel was positioned. Furthermore, the car's styling, particularly the unusual grille, was widely criticized and even ridiculed. Quality control issues also plagued the Edsel, further damaging its reputation.
Despite Ford's efforts to revive the brand, the Edsel was ultimately a commercial failure. Production ceased on November 19th, 1959, just two years after its grand debut. The Edsel has since become a cautionary tale in automotive history, a reminder that even with significant investment and innovation, success is not guaranteed.
However, the Edsel also holds a unique place in automotive history. Its distinctive styling and tragic fate have made it a cult classic among car enthusiasts. Today, surviving Edsels are sought-after collector's items, a testament to the enduring fascination with this automotive oddity.
Ford had high hopes for the Edsel, investing heavily in its development and marketing. It was intended to be a completely new brand, slotting in between Ford and Mercury, and capturing a segment of the market then dominated by General Motors and Chrysler. The Edsel boasted innovative features for its time, such as a "Teletouch" push-button automatic transmission in the steering wheel hub and a unique, vertically oriented grille.