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•The Hydrogen bonds in your hair break every time your hair gets wet and don't reset until your hair dries completely.
•Until then, everything you do to your wet/damp hair trains those hydrogen bonds in how you'd like them to reconnect.
•Once hair starts drying, and those bonds start reconnecting, if you're disrupting curls/waves, etc. before they're done, you're telling some hydrogen bonds to set in a different way than the others.
•This is one major way to create frizz.

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