I don't know if you've ever watched one of these ads, but they use TEOTWAWKI scenarios to scare the gold bugs. Fox rubes are ripe for the fleecing. Every time.

"One ad caught the attention of Terry White, a disabled retiree from New York. In 2018, White invested $174K in coins, according to the New York AG - only to learn that Lear charged a 33% commission."

https://www.yahoo.com/finance/news/wing-news-powers-gold-ira-123800659.html