People (usually out of self-interest) saying "Don't cancel your WaPo/LATimes subscription, it doesn't hurt the owner, it only hurts the people who work there" are possibly sincere but also totally wrong.
In the first place, it *does* hurt the owner. When subscriptions fall, advertisers back off and buy less space, because it's no longer worth as much to them. When advertisers back off, the paper stops being profitable.
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And when the paper stops being profitable, it starts being a liability to the owner. And it doesn't have to zero out the owner's net worth to make his ownership no longer worth it. If it becomes enough of a drag, he'll start to look for buyers to take it off his hands OR he'll realize that he made a mistake and he needs to rectify that mistake.
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@DavidSalo In general yes, but he's worth >$200 Billion dollars - if he owns it to push a particular political POV, one that if enacted (TFG winning) he stands to vastly increase that obscene wealth, he could sustain it forever. Which is to say profits may not ultimately matter to him in this case.