TL;DR: Technoblather.

I find it more annoying than I should that the VAST majority of what you see in the realm of application security these days is simple regurgitation and rebranding of long-since-realized, simple vulnerabilities.

If you're a skiddie, great -- every exploit is a new vulnerability, ripe for naming and trademarking.Have at it. But at least admit that you're just a skiddie.

If you're an actual hacker, it's always down to basics...and those rarely change.