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OTHING LIKE THE REAL THING, PROVES SCIENCE. Speaking of virtual experiences, scientists in Holland have demonstrated that the real thing is a whole lot better. A neurological study has shown that physical artworks experienced in person stimulate the brain ten times more than looking at an image on a poster, reports The Guardian.
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The study commissioned by the Mauritshuis Museum in The Haugue used eye-tracking tech and MRI scans to record brain activity on 20 volunteers while they looked at genuine, versus reproduced artworks. “You become [mentally] richer when you see things, whether you are conscious of it or not, because you make connections in your brain,” said Martine Gosselink, director of the Mauritshuis.