It stands for Law Enforcement Social Media.
It is a Law Enforcement campaign.
It's National Law Enforcement Appreciation day, and hashtag is respectful.
Oh, and here's the story behind it
https://www.twelvesixtysix.com/post/the-core-reason-for-lesm
Thank you for sharing this--
The Hierarchy Of The #LESM Purpose:
1) Share CONTENT to educate and inform.
2) Respond to ENGAGEMENT to build RELATIONSHIPS.
3) Foster TRUST in relationships through TRANSPARENCY and honesty to open the sale.
4) SELL behavior CHANGE to improve the quality of life of your AUDIENCE.
Today I learned 😃