Rock solid piece. Thanks for sharing it. The same happens in MedellÃn - the "whitest" of the Colombian cities - that you describe in Mexican telenovelas. Advertising & local soaps are extremely light-skinned, and upper class folks proudly speak of European ancestry, even while "todos somos mestizos" is said with pride by most others.
Whiteness is one of the nastiest damned ideas we ever came up with as a species. And we also invented surströmming, so that's saying something!