Why it is I can easily turn out 5k words a day when I get in the flow and then spend half a day tearing my hair out writing (1) a 2 sentence log line (2) 160 words for the back cover and (3) a 200 word blurb?
I'm thankful I picked up a lot of ideas from the professional from the UK I hired for my last book.
I don't have a problem with compression, it's the jazzy marketing. I didn't do well in marketing class in webmaster school.