We (liberals) suck at marketing. We say Defund the Police when we mean demilitarze and not have them have to deal with mental health calls. We say Global Warming so every MAGA hat wearer can 'disprove' it when it snows 6" where they are at that moment.
Yesterday, I heard a governor call the wildfires "Climate Fires". This is brilliant, and needs to be amplified.

I hate to say it, but the right wing owns us when it comes to catch phrases and marketing. Our phrases only: strengthen them.
:Asshat