@LiberalLibrarian I think it's intentional, to get clicks. Not that I overestimate the dismal spelling skills of graphic artists -- I love and respect you, guys, but your spelling for the most part sucks -- but this is actually a pretty rare misspelling, AFAIK.
Few of the clicks from those of us who just want to scold them for their illiteracy will translate into sales -- but maybe on a certain level clicks is clicks.