@th3j35t3r What they're doing wrong is announcing they aren't going to advertise. Why do they announce it? Just shut up and do it. When the contract is up, don't renew.

Unless there's something they hope to gain. They think they'll get cheaper rates or maybe even make Elon behave? He's not going to. He's going to escalate. That's what people do.

Until ... they get hit with consequences that hurt SO BAD they have no choice but to behave to make the pain stop. Pain is a great teacher.