The Esprit (UK) Black Friday sale seems to be a total scam. I noticed a few items I liked with what appeared to be a good discount on certain colours but, when I checked the price of the non-discounted colours, it was the same as the supposedly discounted ones.

I'm guessing they must've raised the price of the discounted stuff shortly before the sale started, so they could then apply a ' black Friday sale discount' that brought it back down to the regular price