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Jennifer Rubin on commentary based on polling. Without polling "the mainstream media would have to focus (not just for a single story but extended over weeks) on the consequences of electing a candidate echoing Adolf Hitler and vowing to use the military and Justice Department against his enemies. They would have to look not at polling about the economy but the actual economic record of the administration"
It amazes me that we base the most consequential political decisions on opinions of the 3-10% of the most gullible among us - people who are glad to talk to hucksters and open to the latest pitch by scammers.
https://www.businesswire.com/news/home/20190820005264/en/Zipwhip-Report-Finds-97-of-Consumers-Reject-Calls-from-Businesses-and-Unknown-Numbers