Forming a theory that sunk-cost fallacy applies to emotional as well as financial investment.
Latest example would be Andrew Tate stans who are claiming he was framed and throwing out every "whatabout" and conspiratorial jibe they can to distract from his actions.
@tyote once i learned about the sunk cost fallacy, so many things peeps do, made so much more sense.
one of those things i carry from uni that has helped me understand peeps so much better.
@singlemaltgirl It's almost mind-blowing, right? I think a lot of it is people not being able to cope with admitting a worldview they invested so much time, thought, and probably money in is proliferated by an unusual amount of grifters.
It's easier on their psyche to live in denial instead of coming to terms with how wrong they've been.