The MEET&EAT Hengyang store is the brand's first location in Hunan.
Designers chose a red color scheme close to the brand's color to enhance brand identity. The series of red elements creates a spatial system that infuses a new atmosphere into the "featureless" old mall, shaping a vibrant commercial space with low cost and a unique image.
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The main functional areas include a shared multifunctional dining zone, an internal street, a primary dining space, and several local food stalls, either clustered or dispersed. The shared dining area is a versatile space that accommodates various activities such as daily socializing, dining, markets, and small performances, providing multiple atmosphere settings for flexible use.