In the discipline of communication we've long recognised the more-or-less invisible power of the gatekeeper.

It is this recognition that gave rise to the pushback against the "elites" who are controlling elements in our lives.

However, a shift has happened. The gatekeepers are now digital algorithms which are fed intentions that serve corporate interests, not human/social ones.

Social media companies are increasingly anti-social. Too many folks have simply accepted this as the new normal.