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I'm currently reading Brianna Wiest's 101 Essays That Will Change The Way You Think.
There is a lot of worthwhile information in here. I'm starting to think about how this works organisationally.
Like, one of her points is that we don't change because we value something (eg comfort) more than we desire change.
An organisation has a character/culture, and it works similarly -- an aggregate of the individual, esp in vague, aimless wanting: comparison, fear, comfort, stagnation.