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Not giving up on the Primula cold brew kit just yet. While I'm not very happy with what I'm getting so far, I'm thinking that it may just be the Café Britt that is the culprit.
So, I have trundled over to Fresh Roasted Coffee and ordered two 12oz. bags of coarse ground coffee: one of Organic Drago Blend, and another of 100% Jamaica Blue Mountain Coffee. If I can't get a good cold brew cup out of one of these two, then something is wrong with either the kit or with my taste buds.