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Aussies are apparently just noticing this?
Well, for one thing, in the 7-ELEVEn logo, the word 'ELEVEn' is 6 letters long, half of which are capitol E. Of the other two letters, L & V, upper & lower case L are nearly the same, & upper & lower case V are identical except for size. Only N/n & E/e are unique enough to stand out.
Logos & calligraphy. It's creative. Doesn't keep me up at night.