Hype the books you love. Online and offline. I do this. And as a writer of books, I love it when readers do the same for mine. All it takes it one little fire of reader love to start fireworks for a book. There are so many wonderful books just waiting for that moment of radiance.
@jdiannedotson Thanks for suggesting this. A good review is much appreciated but reaching out to your friends and fellow readers is priceless!