My personal theory about why some US folks are just meh about the #Olympics is that US network coverage universally shows only Team USA's inexorable march to dominant victory over hapless opponents.
The vast majority of other countries are there to compete, to have a good time, to show sportsmanship, to be good ambassadors for their nations and their cultures.
I feel that if we saw more of *that* and a smidge less "U-S-A! U-S-A!" cowbell, hearts and minds might be changed a little.
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I managed to watch four women's fencing matches simultaneously in my laptop the other night.
No American participation, I was watching it purely for the sport itself.